I'm sure many Quebec politicians will want to express their
concern over US Annual Report on Trade Barriers lists the
need to label products in French as one of those pesky barriers it
would be good to get rid of. Actually, I'm prepared to give the US a
free pass on this one. Coca Cola has no problem adapting its can
designs to the fact Mexico's residents speak Spanish; indeed it's an
opportunity to get creative about the whole thing. What is noteworthy
is that there is legislation requiring precise equal time and information
French/English on products sold in Quebec. In the grander scheme of things,
kinda weird!! But everyone needs calorie information, well-explained conditions
on meds, comprehensible tools...etc. So, one settles for practical.
Granted again, the subject is touchy. Language is religion for us, and I do not
mean to say we are fanatics about it. It is religion because it is the spiritual dimension
to our lives, how we live together and communicate. Tell US exporters of consumer
goods to hire local publicity services; they'll get funny and cute for their money...
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